Services

Key Stakeholder Communication

 

  • Understand overarching business goals and objectives

  • Translating the overarching goals to the necessary marketing actions needed to accomplish the larger objectives

  • Regular communication on marketing team efforts and checking-in to ensure that these efforts align with the wider company efforts

Marketing Team Management

 

  • Give leadership a singular point person to ensure marketing messaging, planning, execution, and tracking are accomplished

  • Marketing vendor sourcing for

    • Social Media Management

    • Public Relations

    • Graphic Design

    • Copywriting

    • Podcasting

    • Video Production

    • Website Creation and Management

  • Based on the marketing needs identified, locate, and train appropriate internal and/or external marketing team members

Marketing Systems & Solutions

 

  • Taking larger vision concepts from leadership, develop the strategy needed to execute

  • Present the plan along with appropriate expectations and timeline

  • Launch the strategy and determine needs to maintain the program

  • Measure the success of the program and give guidance on the continuation

Lead Nurturing

 

  • For relationship-driven businesses, it’s important to offer your audience multiple touchpoints to learn about your brand

  • Popular lead nurturing tools include

    • Email drip campaigns

    • Email newsletters

    • Social media

    • Advertising

  • Development of processes and systems to allow for lead nurturing longevity

Branding & Messaging

 

  • Visual standardization across platforms

    • Print and digital marketing pieces

    • Website

    • Email communications

    • Letterhead and envelopes

    • Physical office space

  • Messaging

    • Assistance with developing company vocabulary and themes

    • Incorporation of these messages through internal and external communications

Project-Based Marketing Campaigns

 

  • Brainstorm, develop and launch tools to capture contact information and/or subscription of the lead

  • Develop marketing material tailored to the identified audience

  • Discover and develop the most appropriate way to deliver the above material to nurture leads

  • Establish appropriate team and system to optimize and maintain these funnels